How to Boost a Content Marketing Strategy Using Big Data
Content marketing is a major part of a business’ success story. Whether it’s a small family business or an international company, your content marketing strategy needs to be strong to help you secure your spot on the market. You need it to fight the competitors, boost sales, and raise brand awareness.
Luckily, there are always new ways for you to improve your content marketing strategy and Big Data is one of those new techniques. If you’re not sure how to use Big Data to boost your content marketing strategy, just keep reading.
Let’s break it down together.
1. Create & Share the Right Content
One of the main goals of everyone’s content marketing strategy is to reach their target audience the right way and give them the type of content they’ll be interested in the most.
Big Data can help you determine what type of content your target audience responds best to. You’ll be measuring:
- engagement rates
- click-through rates
- website visits
By analyzing the success of different types of content that you share, you’ll know which one works best for your specific audience. You’ll also know what needs improvement and where to implement some radical changes.
2. Ad Performance
Sponsored ads have the potential to skyrocket your content marketing strategy, but only if you know how to use them.
There are dozens of types of sponsored ads you could go for and so many different ad types, designs, and options. Naturally, you’re not just going to pick the one you like the most and hope it does the job.
On the contrary, you’ll use Big Data to:
- measure ad performance
- test different ads
- compare the results
Based on the data you collect, you’ll know what ads bring you the results you want. Then, you’ll be able to reshape your ads strategy and use only the content that pushes the right buttons.
3. Improve CTAs
A powerful CTA is one of the marketers’ favorite tools and helpful additions to a great content marketing strategy.
Still, there’s always room for improvement, especially when it comes to creating, designing, and publishing CTAs.
Big Data can help you:
- learn about your current CTAs
- test various versions
Placing the right CTAs at the right place can work wonders for your marketing goals and that’s why it’s important to learn as much as you can about it.
4. Social Media Interactions
We’re all aware of the power of social media and how it can boost our content marketing strategy. But, just like with every other segment of your marketing plan, you need to know how to use social media properly.
Big Data will analyze everything that you and your followers do on social media:
- followers base
For every post, video, story, or message that you send, you’ll know how your target audience reacted. You’ll know what works and what fails to accomplish the result you’ve expected.
You’ll also be able to track your competitors and what they’re doing on social media.
Cross-comparing your social media strategy with that of your strongest competitors will give you the information you need to stand shoulder to shoulder with them, if not beat them.
5. Keep up with The Trends
Your target audience is interested in certain topics and is always looking for fresh information about the latest trends.
To be able to provide what they’re looking for, you too need to stay updated about all the latest happening in your niche.
In comes Big Data. You can use Big Data to analyze the topics and trends that are currently popular among your target audience and cover those topics.
You’ll be able to detect:
- popular topics
- best influencers
- latest news and events
You’ll know what to write about and how to turn this information into a quality piece of content.
6. Customer Journey Content
What happens from the moment a member of your target audience first learns about your brand to the moment they become a customer? They go through different stages of the customer journey.
For each stagey to run smoothly, you should use Big Data and learn about:
- content that works best for each stage
Big Data will help you analyze your customers’ journey and learn about its shortcomings and how to fix them.
You’ll know exactly what type of content to use for each stage.
As you can see, Big Data can be helpful in almost every segment of your content marketing strategy. It can help you learn about your mistakes, improve your strategy, and grow.
Use the tips we’ve listed above and start using Big Data to improve your content marketing strategy as soon as possible.
Author bio: The post is by Daniela McVicker, a blogger and a freelance writer who works closely with B2B and B2C businesses providing blog writing, copywriting, and ghostwriting services. Currently, she is working at TopWritersReview, an aggregator to find the best paper writing site for any content needs.