Big data – a marketer’s dream or dilemma?
Everyone is talking about "big data", especially in marketing where it promises to enable a new era of perfectly targeted messaging for the modern, connected consumer – or is that just hype, soon to evaporate among privacy fears, confusion, and ...
5 Insights Your Traditional Data Won’t Tell You
The traditional relational database has been the mainstay of IT for decades. It offered a reliable way to store and search for structured data and an easy way to compare different categories of information. While the relational database works great ...