HP’s big data platform tends to digital marketing
Hewlett-Packard has assembled a number of its data-mining software programs into a service, called the HP Digital Marketing Hub, that can synthesize multiple sources of marketing data to help organizations better identify potential customers.
“The number one thing marketers are struggling ...
IT firms widen base with big data
Amid subdued demand for traditional information technology (IT) services offerings, Indian IT services players are betting on big data, as this is high on clients' agenda. Most IT services companies are enhancing their capabilities, either by creating platforms to process ...