Big data – a marketer’s dream or dilemma?
Everyone is talking about "big data", especially in marketing where it promises to enable a new era of perfectly targeted messaging for the modern, connected consumer – or is that just hype, soon to evaporate among privacy fears, confusion, and ...
4 tips to take you beyond the big data hype cycle
As 2013 kicked off Gartner analyst Svetlana Sicular noted in her blog that big data is sliding down into the Trough of Disillusionment, a steep cliff in the Gartner Hype Cycle that follows the Peak of Inflated Expectations. (If you’re ...
Start Small, Grow Tall-Debunking Three Big Data Myths
Enterprises don’t need petabytes of data, a small army of data scientists, not even a big budget to get a meaningful start with Big Data — thanks to Hadoop.
Harness Big Data, the common refrain in many business and technology publications ...
Why a big brain may be the main requirement for big data
It's an engrossing thought for an idle moment: if you had all the computing power in the world at your disposal, what task would you want accomplished? Would you put it to work on a cure for cancer? Or perhaps ...
How big data will solve your email problem
Over 150 billion email messages are currently being sent every day from about 3.5 billion email accounts worldwide. So, it’s easy to understand why we miss important messages as we struggle to keep up with the surge. For some, the ...
Get A Return On Your Big Data Investments
The hunger for collecting information into what is commonly called Big Data has become a goal in itself, far removed from the original reasons for retaining transaction data from a variety of business processes. Enterprises have worked hard to collect, ...
Cloud computing and the rise of big data
Cloud computing democratizes big data – any enterprise can now work with unstructured data at a huge scale.
At first glance, it isn’t obvious why the unstructured data methods of the new big data world are even necessary. Even if new ...
Google’s Calico-With Big Data You’ll Live Forever
Google’s latest business venture: Calico, or the “California Life Company,” aims to extend life by tackling aging and disease. How? Big-data analytics is the key.
On the one hand, could this be an early Google April fool?
On The Other Hand, Google ...
8 Keys To A Game-Changing Big Data Strategy
Is it time for your company to get into big data? Wrong question—you’re already in it. The real question is whether you will seize the opportunity or be overwhelmed by it.
The fact is that all businesses are on the big ...
Government Networks Unprepared for Cloud, Big Data Transitions
As federal agencies gear up for a series of major IT transitions, a majority of government network managers say that their government software systems lack the capacity that will be required to meet the additional load that cloud computing, big ...