How Big Data Shapes UI Trends and Web Development?
Big data and eCommerce have been carefully interlinked for years. According to a recent IDC report, it’s estimated that the digital universe of big data will increase by 61% to 175 by 2025. eCommerce represents a large part of this digital space – accumulating shoppers’ geolocation services, web browser histories, social media activity and abandoned online shopping carts.
With that in mind, even though collecting consumer data is great, analysing the data is what gives successful eCommerce businesses a definite advantage. eCommerce businesses leveraging big data analytics can understand their customers’ buying behaviour in the framework of recent trends.
What’s more, these businesses tailor their marketing directly to customers preferences, develop new products and websites designs that meet customer needs, and ensure that employees provide the exact level of service customers hope for.
Faster web development process
In traditional ways, web developers were used to designing web page structure with the guesswork of what customers would need and prefer. But things have changed since then. Today, web developers rely on advanced analytical tools. It allows them to study a tremendous amount of data, which provides accurate information about the current trending features and functions among users.
Finding industry specific expertise web design companies in CPG, Retail, manufacturing, dentistry website development is challenging task. Learning about UX and needs in advance allows today’s web developers to eliminate guesswork and accelerate the web development process.
Big Data helps developers and designers to meet the ongoing changing and evolving user demands on time. In turn, it makes web development faster and advantageous for businesses.
Contrary to what you might have heard, global changes are expected in the web development market in the near future, and big data propels these trends. However, to achieve these changes, a lot of work needs to be done in many big data processing technology areas, but a great UX is one of the critical requirements. With that in mind, if your businesses intend to develop or purchase a big data platform, it will help to keep UX considerations paramount in interface design. Read also about top web development companies on medium.com.
Elevated shopping experience
As you probably know, eCommerce businesses have an incessant supply of data to fuel predictive analytics that helps them anticipate how users will behave in the future. Nearly every website you know tracks the number of clicks per page, the number of products people add to their shopping carts before they check out, and the typical length of time between a homepage visit and a purchase.
When customers sign up for a rewards or subscription program, businesses can evaluate demographics, style, size, age, and socioeconomic information. These analytics help eCommerce businesses develop more in-depth strategies to prevent so-called “shopping cart abandonment” and reduce time to purchase and tailor to budding trends. Not only that, but eCommerce companies use this data to accurately forecast inventory needs with changes in the seasonality of the economy.
Let’s take Lenovo – it’s the largest PC vendor, serving more than 160 countries. While attempting to enhance the customer experience and distinguish the company from the competition, Lenovo needed to understand users’ needs, buying behaviors, and preferences. By gathering data sets from multiple touchpoints, Lenovo used real-time predictive analytics to elevate user experience and gain an 11% increase in revenue per retail unit. User interface design agencies offer best user experience services with brand strategy and development to increase online sales.
Make the websites compliant and engaging
A website must comply with various local and international regulations. Particularly, there is a need to respect people’s privacy.
Some of the countries, such as those in the EU region, are known for their strict regulations on how to accumulate and handle private information for individuals.
When designing a website that targets visitors and customers in this region, it has to meet the GDPR. Likewise, web designers have to ensure that users’ data, such as financial, medical, and others, regardless of location, is secure and used according to the current regulations.
On the other hand, data should be one of the vital components that’s driving business decisions in almost any industry.
Analyzing the website design metrics will show if the website design is meeting the owner’s goals, see how customers are interacting with the website, and if there are areas for development.
Pretty much like the ability to develop a data-driven design, any other industry can use the same approach to plan for its operations. For instance, in the healthcare industry, the big data compromising of a patient’s age, residential, medical history, and other information allow them to determine the best care and course of treatment.
Artificial Intelligence (AI)
One of the biggest advances of big data is artificial intelligence. All social networks are saturated with AI-related comments by CEOs of numerous companies from around the world. All of them claim that AI-based technologies will play an important role and will continue to improve service quality in business, education, healthcare, manufacturing, and so on.
When it comes to eCommerce, the hopes are mostly fastened on AI-powered chatbots. For instance, virtual assistants like Alexa and Siri have become a much-needed boost in customer engagement. According to experts, the interaction with an AI will be impossible to differentiate from socializing with a real person. Machine learning, as well as neural networks, are expected to bring chatbots closer to this purpose.
If you’re accustomed to the UX design, the need to research continuously into users’ requirements will not be lost on you. When it comes to big data analytics, the research will be directed in such a way to offer a deep understanding of what data, and in what quantities users need or want to see.
On the other hand, it is especially important to avoid overburden customer dashboards with loads of data – a common error made when developers or designers fixate on demonstrating the abundance of a solution’s analytic skills.
Times have changed, and users already know that there is a vast quantity of data behind their graphs, tables, and charts; however, most of them don’t want to know or see any more than is necessary to meet their necessities.
Contrary to what you might have heard, global changes are expected in the web development market in the near future, and big data propels these trends. However, to achieve these changes, a lot of work needs to be done in many big data processing technology areas, but a great UX is one of the critical requirements. With that in mind, if your businesses intend to develop or purchase a big data platform, it will help to keep UX considerations paramount in interface design.