What is First-party data?
Defining First-Party Data
First-party data is customer information a business gathers from its website, social media pages, apps, CRM tool, and surveys. First-party data includes:
Customer buying behaviourCustomer interestsDemographyWebsite visits and interactionsTime engaged on the website, etc.
One survey revealed that since marketers ...
5 Data Classification Best Practices to Improve Your Business Workflow
All modern businesses manage data to a certain extent, regardless of the industry or niche. Some have enormous data flows, while others manage minimal volumes of information. However, they all do have one thing in common - this data needs ...
4 Business Innovation Mistakes Sabotaging Your Growth
Keeping up with the competition could put businesses under so much pressure to innovate. In short, it’s requiring them to expand and offer something new and better than the products and services they’ve previously been offering.
Innovation entails a lot of ...
Big Data In Telematics: Is It Making Vehicles And Roads Safer?
The adoption rate of big data among enterprises increased to 59% in 2018, compared to 17% in 2015, and growth continues every year. Big data analytics is used by many industries, including the automotive sector, using information generated by telematics ...
How to revolutionize business with Data Science
Data science is without a doubt a true business game-changer. We believe that implementing data science is one of the biggest milestones your company can take. With data science, your work is more accurate and efficient, your assets are better ...
Grow your Small Business with Workforce Intelligence
It may interest you to know that collecting data revolving around the employees’ working patterns and behavior can solidify the business plans. Yes, some companies follow this technique and reap profitable results. Here, workforce intelligence works as a critical element ...
5 Roles for Artificial Intelligence in That Will Impact on Education
Artificial intelligence has a special place in human innovations because it is an extension of our intelligence. And as many say, our intelligence is what makes us human. Artificial intelligence is a branch of science that studies and produces machines ...
4 Ways Big Data Is Warming Up Cold Leads
Leads are like soup. Make it right, and you can eat like a king. Make it big enough, and you can eat for days. Most importantly, no one likes cold soup. The comfort it offers comes from its warmth and ...
7 Ways To Boost Your Motivation
If you’re feeling uninspired at work or in life and need a little extra inspiration, there are plenty of ways to boost your mood and productivity. Whether you are overwhelmed with stress and need to hire a virtual receptionist or ...
Why explainer video is that expensive?
Explainer video pricing can seem to be not so easy to understand as long as it is not a tangible asset. Sometimes it is difficult to convey to a boss that this investment will not be throwing money down the ...