emplyoee engagement

Data plays a critical role for business decision-makers, regardless of the industry or company size. While most businesses have adopted data analytics as a key component of their market practices and customer experience enhancement, many other applications are yet to be noticed by many. 

One area in which data plays a crucial role in corporate training. Data can be used to enhance employee performance and development and to create the appropriate training programs. Here are six ways every business can use data to improve the performance of their employees. 

1. Optimize onboarding

Your first opportunity to set a performance baseline for a new hire is the onboarding process and the data insights you get from the process. You can use this to benchmark and measure your employee performance as they progress.

The best way to set the baseline is to create small-stakes testing in the onboarding process. This will help you gauge employee knowledge and determine their strengths and weaknesses. Clarify that the outcome of the test won’t put their job at risk but will be used for professional development in the future.

Using an online platform during the actual onboarding process can help you automate gathering new employee information and generating a performance report. A data analytics company like Yellowbrick can also help you create a solution that will level up your online onboarding process.  

2. Analyze performance metrics

It’s not easy to address inadequate performance without first identifying existing gaps in your organizational workflow. It’s, therefore, essential to analyze performance metrics regularly to help you understand how your employees are performing.

Regular task analysis can help you better understand why your employees aren’t attaining goals or performing to their potential. Once you identify the causes, you can create systems to offer better support for your employees to succeed. For instance, knowing your employees’ work schedules can help you figure out the type of workplace culture they need.

3. Use data to deliver quality feedback

Quality and timely feedback is critical to a successful performance management program and should go in handy with setting performance goals. Constructive feedback can help improve employee performance on their progress toward their goals.

Managers can use digital training tools to monitor and track employee performance against agreed key performance indicators (KPIs). For instance, if an employee working in sales tackles a virtual reality (VR) simulation where they are expected to handle a bully client, you can get a report that they made some mistakes throughout the process. 

In such a case, you can refer to the objective data in your meeting and discuss better ways they can improve without feeling like a personal attack. Using technology and objective data can make giving negative feedback a constructive experience for both parties.

4. Objectively measure soft skills

Soft skills, also known as people skills, are essential to improving one’s ability to work with others and can help one communicate effectively, develop business relationships, and demonstrate professionalism. People skills can also help you find, attract, and retain customers, especially if you are a small business owner.

However, to get the most out of soft skills, you must be able to measure performance for skills, including communication and resilience, objectively. The best strategy employers can use to assess and measure soft skills is a combination of multi-measure hiring assessments, job simulations, and behavioral interview questions. Each of these strategies offers unique insight into a candidate or employee’s soft skills and can help inform a wide range of employment decisions.  

5. Enhance employee engagement

Employee engagement is essential to any business, whether small or big. Engaged employees are more aligned with the company’s goals and missions, making customer interactions more on-brand. Engagement is linked to better client experiences and can boost customer loyalty.

Implementing data-driven tools based on employee preferences is one of the most effective ways to monitor and enhance engagement. A tool like employee engagement software can help SMBs obtain data-driven insights, emphasizing human connection, a main contributor to employee engagement. These tools monitor productivity with the authorization of their employees and encourage their continued engagement.

6. Increase marketing ROI

Another way you can use data to improve your employee performance is to monitor and increase the ROI of your marketing spending. Even slight ROI improvements and opportunities for cost savings can go a long way in improving your employee performance.

In modern marketing, tracking ROI is easier by using free analytics tools to collect and analyze campaign performance. It might require certain changes to campaign execution, but it doesn’t need much expertise to accomplish.

The collected data can help determine what marketing strategies bring results and which should be changed or retired. Existing customer data may also be used to develop data-driven campaigns and replace poor-performing ones, boosting the overall performance of your employees.


Data analysis can go a long way in helping businesses supercharge team performance in every aspect of their business. While these tips are broadly applicable to any business, they are just a starting point in an effort to use data to improve employee performance. Data collection and analysis should be a continuous process in order to remain effective.