How Mobile Engineering Builds Connected Ecosystems
Human interaction with mobile devices has evolved significantly in recent years. Applications are no longer isolated, unidirectional tools but are now seamlessly integrated into our daily lives. As mobile quality engineering advances, it is important to recognize the shifting paradigm ...
The Power of Supply Side Platforms (SSPs): Enabling Efficient Ad Inventory Management
Programmatic advertising — i.e., buying and selling ads in real-time through automated systems — has become a major part of the online advertising ecosystem. It now accounts for nine out of 10 display ad dollars, and the vast majority of ...