Big data – a marketer’s dream or dilemma?
Everyone is talking about "big data", especially in marketing where it promises to enable a new era of perfectly targeted messaging for the modern, connected consumer – or is that just hype, soon to evaporate among privacy fears, confusion, and ...
Pandora Radio’s Dominance Built On Big Data Edge
With a monthly audience of more than 72 million active listeners, Pandora’s lead in the streaming radio market is a significant one. But the Oakland-based company’s advantage over its competitors – which now include Apple's AAPL -0.09% iTunes Radio – ...
4 tips to take you beyond the big data hype cycle
As 2013 kicked off Gartner analyst Svetlana Sicular noted in her blog that big data is sliding down into the Trough of Disillusionment, a steep cliff in the Gartner Hype Cycle that follows the Peak of Inflated Expectations. (If you’re ...
Big Data for Telco Begins to Unleash Systems of Engagement
In our recently completed Q3 2013 Global State Of Enterprise Architecture Online Survey, big data for real-time analytics moved from the No. 3 most revolutionary technology to the No. 2 position, according to the 116 enterprise architects who participated. This ...
ScaleOut Pushes Hadoop Towards Low-Latency for Real-Time Analytics
OK, so the headline is a tad extreme, but bear with me. Recent developments combining in-memory technologies and Hadoop/MapReduce from ScaleOut Software point to a future where big data analytics and real-time processing, as it's defined in the financial markets, ...
Start Small, Grow Tall-Debunking Three Big Data Myths
Enterprises don’t need petabytes of data, a small army of data scientists, not even a big budget to get a meaningful start with Big Data — thanks to Hadoop.
Harness Big Data, the common refrain in many business and technology publications ...
The Big Data Conundrum-How to Define It?
Big Data is revolutionizing 21st-century business without anybody knowing what it actually means. Now computer scientists have come up with a definition they hope everyone can agree on.
One of the biggest new ideas in computing is “big data.” There is ...
Why a big brain may be the main requirement for big data
It's an engrossing thought for an idle moment: if you had all the computing power in the world at your disposal, what task would you want accomplished? Would you put it to work on a cure for cancer? Or perhaps ...
Why NoSQL is important for mobile app developers
Chatting with Bob Wiederhold, CEO with Couchbase was just like a blast from the past for GoMo News. We began to talk about databases when he started to explain why his company, Couchbase, had decided to move into the mobile ...
Big Data Is Too Big for Scientists to Handle Alone
Seven years ago, when David Schimel was asked to design an ambitious data project called the National Ecological Observatory Network, it was little more than a National Science Foundation grant. There was no formal organization, no employees, no detailed science ...