Why Complex Projects Need More Than Just Smart Engineers
Getting really good at solving technical problems is just the first step in building complex systems. You can have a team full of brilliant engineers who know everything about coding, electronics, and mathematics, but if they don't have the right ...
Top IoT Analytics Firms Combining Big Data, AI & Edge Computing
The Internet of Things (IoT) continues to revolutionize industries by connecting devices, systems, and people in real time. However, the real business value emerges not just from collecting data, but from analyzing it to gain actionable insights. This is where ...
Overcoming Data Project Failures: Proven Lessons from Agile Offshore Teams
Big data programs are notorious for their low success rates. A NewVantage Partners survey in 2024 indicated that only 40% of organizations are succeeding at creating data-driven organizations, despite massive investments. The issue isn't the amount of information — it's the ...
Computational Data Science vs. Data Science: What’s the Real Difference?
In the ever-expanding universe of data, the term "Data Science" has become a familiar star, representing the practice of extracting insights and knowledge from data. However, as the scale and complexity of data have grown to astronomical proportions, a more ...
Why SaaS Apps Need Embedded Analytics to Boost User Engagement & ROI
Today’s SaaS users expect more than a polished interface. They want clear insights that help them maximize the value of your product. Without built-in analytics, even well-designed SaaS applications can struggle to engage customers, miss upsell opportunities, and suffer from ...
SSP Performance Optimization: Management Strategies for Publishers
Publishers operating in today's programmatic advertising environment face intense competition for advertiser attention and budget allocation. Success depends on implementing sophisticated optimization strategies that maximize revenue while maintaining operational efficiency. SSP performance optimization encompasses multiple dimensions including yield management, technical ...
Why the Modern Data Stack is Reshaping Marketing and Customer Analytics
Employing irrelevant data when tackling modern customer analytics challenges is akin to forcing a square peg into a round hole. Modern data stacks are capable of offering targeted solutions that streamline various processes. Let's take a look at why this ...
Leveraging Track and Trace Technologies to Combat Counterfeiting
Today, counterfeiting is a common issue worldwide and negatively affects brands, customers, and the global economy. Telecommunication and information technologies have then advanced to offer track-and-trace technologies as efficient tools for monitoring products as they go through production and reach ...
How to Use VoIP Data Analytics to Improve Business Decision-Making
VoIP data analytics includes gathering, studying, and interpreting information from your VoIP system. It provides details you can leverage to make better business decisions, including call volume and response rates. Discussed below is how to use VoIP data analytics to ...
The Role of Databases in Modern Data Management
In today's digital age, databases play a pivotal role in the management and organization of data. As businesses and organizations increasingly rely on data-driven decision-making, the need for efficient and reliable data storage solutions has never been more critical. Databases ...