La mercatique: Marketing and PR the French way
Having a business is an educational experience. You’ll start off thinking that you’ve got it all figured out, with both short – and long-term strategies in control, development and expansion plans, as well as a very clear picture of where you see your brand going. The only problem is it’s unlikely that things will go your way from the very beginning. While being prepared is paramount, you’ll soon find out that running a business has a way of teaching you things. There are so many aspects you might think you have already mastered because you’re already familiar with them theoretically, but experiencing them firsthand is an entirely different matter.
When it comes to having a business, you must also focus on marketing and PR, the ways in which you connect your company to customers and create better visibility for your business and products. This is what helps you progress and continue to create revenue. However, it’s easier said than done, and given that the market is becoming increasingly competitive, with brands constantly vying for the top spot in their niche, coming up with the perfect strategy can seem nearly impossible.
While there’s no one-size-fits-all that can take any business to the summit of success, here are some of the things that will likely help you on the path.
More and more business processes are going digital. In France, digital marketing offers ample business opportunities since almost 95% of the population has access to the Internet. The online world is a great medium to promote your brand, especially since most people nowadays have switched to online shopping at least partially. Most customers are also deciding what to buy and not buy primarily based on online advertisements, social media posts and the reviews of other customers.
Boosting digital PR will help your company become visible to prospective shoppers. Working with a specialized company that is experienced in bringing measurable results to the table means that you can use all the data you have to reach a position where you cannot be ignored or set aside in favor of other businesses. This ensures that you’ll do more than catch the momentary attention of buyers but actually succeed in getting them to try your products.
The best way to ensure that your strategy will win the customers’ approval is to do your research and see what everyone else is doing. This is important for inspiration since you can also find guidance on how to create your marketing strategy. Looking towards those who have been in business longer can be genuinely eye-opening if you’re a newcomer. However, it also helps you come up with ways to have an original brand and customize trends so that they work for your company.
When you optimize your strategy to be the perfect blend of market trends and personal business ethics, you’ll reach a wider French audience. There are approximately thirty billion online searches in the country on a monthly basis, showing the central role of the Internet in daily life. Apart from buyers, French businesses can also reach out and connect, leading to the development and promotion of new services or goods.
Build your authority
Making sure that your brand has authority among consumers is the best way to engage French consumers. One of the best ways to do this is to outsource SEO to ensure more efficient marketing strategies. Although it can seem straightforward, search engine optimization involves a lot of work and effort, as well as substantial knowledge of additional features such as metrics. The bounce rates, organic search results, keyword rankings, domain authority, click-through rate and core web vitals are just a few of them. Having an expert on the job means working with someone who can respond instantaneously to any challenge and issue.
In 2020, the French ecommerce market was estimated to have a value of €112 billion. The environment’s potential is enormous, and given the almost 9%-year-on-year escalation, it’s clear that the industry will remain resilient. Working with an agency means you get the best and most well-prepared people to help your company thrive in the ambitious landscape.
Over the past few years, brands have used nostalgia as a critical factor in selling their products. It works well since it always serves its purpose by creating a sense of comfort and inner peace that reminds customers of the better, bygone days. Many may not have even been born during those years, but that doesn’t matter since the aesthetic value of those times remains intact. Moreover, this strategy seems to work with customers from all over the world, regardless of age or cultural demographics.
Digital PR services can help you find the right angle to display a nostalgia theme for your product through the use of imagery and sounds that evoke a vintage or retro atmosphere. It’s good to stick to a particular time period to remain cohesive, such as the 80s or the 60s. The right media platform must be used, so you should choose online venues that match your message to increase your success rate.
It’s simple to want to stick to what others are doing since it’s the safer strategy you can adopt. While you’re bound to make a profit in this manner, you’ll see even more returns if you come up with something innovative. France is a constantly expanding market, so you must bring something new to the table before anyone else does to ensure your brand’s survival.
SEO France focuses on remaining competitive, effectively reaching your target audiences, ensuring an improved user experience, and contributing to business growth. You must be mindful of consumer preferences and habits to guarantee your success. In France, environmentally friendly brands and discount shopping are becoming increasingly popular.
Therefore, making the switch towards making your company more responsible from an environmental and social standpoint will not only help you play your part in helping the planet and your community but also enhance your brand reputation and ensure you get more customers.
When it comes to marketing, there are many different things to consider carefully. Since it can be almost impossible to take care of everything yourself, you should work with an agency that will help you achieve your goals. It’s not just about working faster but being smarter as well.