DARPA_Big_DataRunning a website isn’t just about picking an aesthetically appealing design, bigging yourself up on your ‘About Me’ page, and posting interesting content. To truly succeed as a site owner, you also have to be prepared to pay attention to big data and analytics. More to the point, you need to be aware of a number of data sets that have the potential to hold your site back from reaching its full potential.

To find four of the most important data sets that you need to be aware of in today’s digital climate, make sure to read on.

Formatting errors

Formatting errors are easy to make and they have the potential to ruin your site’s reputation, so it is vital that you keep an eye out for them at all times.

Some of the most common errors to look out for with regards to this type of data set include:

  • Whitespace
  • Misspellings
  • Photos that aren’t optimized to the web and therefore look distorted
  • Broken links
  • Copyright year not current
  • Unfriendly 404 page
  • Canonicalization

Incorrect data type

You want your website to be known as an authoritative platform in its market. If you allow it to be plagued in incorrect data types, this is never going to happen. In this instance, you must be aware of the following problems:

  • Numerical or string entries
  • Having data that is not compatible with the operator
  • The specification of an invalid null value

Missing data

Missing data is a very real and serious problem that you have to be aware of if you want your website to prove successful. The more you allow this specific plight to plague your platform, the less professional you will look, and ultimately, the less authority you will attain.

The two most important values of missing data are as follows:

  1. None — the term used to define missing data when it is referred to in terms of Python code.
  2. NaN — this acronym specifically describes the term Not a Number and is recognized as being a floating-point value.

You need to do all you can to avoid these two interchangeable definitions of missing data.

Confidential information

Private information is something that you need to remain aware of at all costs. If hacked into by a cybercriminal, this data set can be used to personally identify your customers. Should that happen, you could very be held liable for the breach and subsequently be forced to pay damages to the victim.

To stop this data set from becoming a safety concern, you need to align yourself with a website testing company such as Digivante. They will perform rigorous accessibility and security tests to ensure that your site is compliant with all the latest safety regulations. More importantly, they will make sure that cybercriminals can’t hack into your all-important pieces of data and subsequently hold you to ransom over their safe return.

Bad data sets bring with them a host of potential problems and pitfalls. You can alleviate the trouble that these problems cause you by simply being aware of all the sets listed above.