Clever Tips To Boost Your Ecommerce Sales
There is no doubt that online shopping is growing increasingly popular. It allows consumers to purchase the items they need, at the time that’s most convenient for them, and have them delivered right to their doorstep.
As a well-informed e-commerce store owner boosting your sales should be at the forefront of your mind. However, attracting new customers may seem harder than it really is. Here are a few clever tips to boost your e-commerce sales.
1. Make Sure Your Site Is Easy To Navigate
A website that’s easy to navigate is crucial for the success of your online store. Not only will it look more appealing, it will also make it easy for your customers to browse through the items and find the products they are interested in.
If you use a mega menu that can display many categories as a dropdown, you’ll be able to include all the important products into your navigation without making it appear cluttered.
2. Build Trust
Handing over sensitive financial information online can make anyone nervous. Alleviate your customer’s concerns, about security, by investing in an SSL certificate. This will help you ensure them that all the transactions and exchanged data is processed via a secure layer and encrypted while it’s being transmitted to the destination server.
3. Sign Up For a Merchant Account
A merchant account is another great way to help your customers feel safer as they are browsing your site and completing their purchase. You can use a provider like OnlineMerchantsHelp to sign up for a direct e-commerce merchant account with one of the acquiring banks.
This will allow you to process your payments through a secure payment form that has direct integration with a payment gateway. Your clients never leave your site which makes the whole process friendlier and, more importantly, more secure.
4. Make The Checkout Process Easy
A long and complicated checkout process can be a major deterrent towards completing a purchase. This results in customers abandoning their carts and never returning to complete their purchase.
Minimize the risk of abandoned cart and boost your sales at the same time by simplifying your checkout process as much as possible. Ask only for information that’s necessary to process the transaction and add an option for your customers to checkout as guests, without having to create an account first. You can also use a one-page checkout option or make use of progress bars to indicate how many steps are left until the purchase is completed.
5. Ensure Your Website Is Mobile Friendly
With mobile usage on the rise, you need to make sure that your e-commerce website is mobile friendly. Many consumers are turning to their tablets and smartphones to buy the items they need, so having a site that doesn’t display properly, causing your visitors to scroll, pinch, and zoom to view the product, is seriously hurting your bottom line.
On top of that, Google is severely penalizing sites that aren’t responsive so that’s another good reason to update your website and ensure it looks good even on smaller screens. Big Data Analytics is helping ecommerce companies stay in front of a new breed of consumer, the omni-channel shopper.
6. Apply Scarcity Marketing
Human nature works in a peculiar way – we always seem to want more of something when it’s not readily available. As an e-commerce store owner, you can take advantage of this little quirk by utilizing the scarcity marketing technique and capitalize on items that are running low in stock. Use a site-wide banner or a sidebar notification that alerts your customers that an item is getting low in stock and to order soon.
7. Be Clear With Your Shipping and Return Policies
Your customers like to know what they can expect once they decide to go through with their purchase. Do you ship to their country? How much does shipping cost? Can they return an item if they’re not happy with it? Can they request a refund?
As such, most of them will go browsing through your site in search for an immediate answer. If a link to your shipping and return policies is nowhere to be found, chances are your potential customers will disappear too. To prevent this from happening and to increase the number of sales, ensure that the page with those policies can be easily found in your navigation menu.
Increase Your Revenue With These Tips
With a few simple tricks, you can significantly boost the sales on your site and increase your overall revenue. Use the tips above to your advantage and get ready for sales to start coming in. Happy selling!